Furniture businesses in Singapore are banding together to strengthen expansion overseas, with China seen as a key market. A new initiative aims to help firms connect with partners, as well as innovate and harness AI. The MarketForward Grow programme is launched by the Singapore Furniture Industries Council and Enterprise Singapore. It aims to generate S$450,000 in cumulative sales and investments by 2028. Businesses hope the initiative will boost revenue growth of up to 10%. Nadirah Zaidi reports.
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China is still cheaper.
Cheaper Betterer Fastier😂
Wow, 100 companies splitting S$450,000 over two years? 🔥 Huge congrats to the Singapore furniture industry on securing a whopping S$4,500 per firm by 2028—don't spend that massive windfall all at once, you might accidentally buy two whole office chairs!