Kmart launches K-Home to rival IKEA | 7NEWS



Kmart is launching K-Home, a standalone discount homewares store in Box Hill, Melbourne, featuring Anko-branded furniture, soft furnishings, mirrors and storage solutions. The bright orange outlet targets Australia’s $19 billion homewares sector, competing directly with IKEA, Freedom, Temple & Webster and Harvey Norman with affordable, cost-effective options. The store will stock items previously only available online, with plans for additional locations across the country.

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