Gen Z Doesn’t Want to Work? Think Again.

Gen Z wants to work, and 60% are looking at the trades. The key is knowing where to find them and what keeps them around.

In this episode of Masters of Home Service, Adam Sylvester sits down with Rich Camacho (@bluerecruit), Haley Rogers (@AvaiPropertySolutions), and Jacob Palmer (@PalmerElectrical) to break down how home service businesses can attract, hire, and retain the next generation of skilled trade workers.

They share practical strategies for reaching Gen Z through social media like TikTok, employee referrals, and a mobile-first hiring process. You’ll also learn what younger workers look for in an employer, from clear career paths and hands-on training to flexibility and regular feedback. Plus, how to give great employees a reason to stay long-term.

If you’re struggling to find skilled workers or want to build a team for the future, this episode offers practical ways to make your business a place the next generation wants to work.

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⏲️ Video Chapters

[00:00] Intro
[01:00] The truth about Gen Z and work
[03:13] What Gen Z wants from employers
[03:59] Why Gen Z is choosing the trades
[07:43] How to recruit Gen Z workers
[08:29] Recruiting Gen Z workers with TikTok
[09:24] Finding workers through referrals
[10:08] What Gen Z looks for in a job
[11:01] Why hiring needs to be mobile-first
[12:01] Why long applications lose hires
[14:28] Social media as a recruiting tool
[15:11] Content that attracts job applicants
[19:08] Training and retaining Gen Z
[22:05] Lightning round

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Check out the businesses that were featured in this video!
Jacob Palmer, Palmer Electrical |
Rich Camaco, BlueRecruit |
Haley Rogers, Avai Property Solutions |
Adam Sylvester |
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