How I REALLY Make Money as a Professional Runner!



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Jake Barraclough, aka “Ran To Japan”
⚠️ Train Harder, NOT Smarter!
🇬🇧 Documenting my life ‘on the run’ in Japan

📧 Business Email – rantojapan@gmail.com

So, how much money do I actually make as a professional runner? Well, my biggest contract only accounts for about 30% of my income, YouTube itself pays surprisingly little, and as for race winnings – well in Japan where I live, you’re lucky to be awarded a bag of rice.
And yet, there are Olympians running nearly ten minutes faster than me in the marathon, who can earn considerably less. So where does the money actually come from?

source

23 Comments

  1. I love audiobooks on long runs! At the moment I'm listening to Cradle by Will Wight. But you've inspired me, next up is the full-cast version of Harry Potter!

  2. @2:15 Have you considered breast implants?🤣 I'm joking obviously but it seems the true athlete such as yourself is often ignored in favour of the social media influencer who is running despite being blathered in make-up! I don't like it either, but considering there are 46M YouTube channels it doesn't surprise. I s there anything else you can do to gain subscribers? Instagram content? FB content?

  3. Brooks Hype Zone – just after mile 2

    Bringing a sea of noise to the course will be the team from Brooks, who have an amazing DJ pumping out the anthems to keep runners moving and spectators’ feet tapping. Get ready to provide a wall of sound as the runners approach just after mile 2.

    Good to see this at the Great North Run. Have you been approached to be the DJ next year?

  4. I'm a person that usually wears Nike, and Brooks is not really that popular where i live (in Singapore). Just wanted to share that i bought a pair of Brooks Hyperion Max when i saw it on sale, mainly from the positive exposure of this brand as a viewer and subscriber of this channel.

  5. It's because the value of an athlete is not how good they are, but rather how many eyeballs they attract. Sports are an entertainment business. If you can sell ads, then you're more valuable. You don't even need to be particularly great. You just need to attract viewers.

  6. ~600 pounds per video is ~2600 per month. That’s 15% of his total income. So 17k GBP per month… Is 200k GBP per year. That’s not bad haha, quite a lot actually. However, there’s a lot of costs too of course.

  7. So 600-800 quid a video. Say, 45 videos a year x 800quid / 15% = 240K a year before tax. Presumably you get a ton of free running swag so you’re not buying shoes etc

  8. It's odd now. Being a professional athlete used to mean you're really good and are paid to do really well. Now it just means you're aid to do it – whether you're running 2:10 or better in the marathon and placing high in the results, or running 10 minute miles, but have a massive social media following, with brand sponsors and partnerships, and the people who follow you buy that stuff and support you indirectly.

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