Tony Donatell, 46, took over an failing gas station and convenience store in 2024. Since Donatell opened a hidden bar in the space in May 2025 called The Farmer’s Cellar, the business — which includes the speakeasy, the convenience store and the gas station itself — has brought in almost $5 million in revenue in one year and is profitable.
Produced and Edited by: Tasia Jensen
Camera: Ben Brewer
Managing Producer: Beatriz Bajuelos
Animators: Christina Locopo, Alisa Stern
Senior Production Manager: Kathy Mavrikakis
Additional Footage: Tony Donatell
Correction (08/26/2026): At 5:10, we abbreviated September as “Sept.” and misstated the year as Jan. 2025. The correct abbreviation is “Sep.” and the correct date is Jan. 2026.
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I Hid A Speakeasy In A Gas Station — Now The Business Brings In About $5 Million A Year
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Very cool. Still lots of smokers in the land of 10K lakes.
what FUN!
at those disgusting prices im sure you do make 5mil a year
4:57 the repurposing makes it that much more special!
imagine walking out of the hidden restaurant and there is a robbery lmfao
Seeking peace and quiet
I love getting a few drinks after I fill up at Amoco.
How tf did he get branded cans without the tops?
Not a single person of color in the entire video .. staff, customers, back of house, nada, zip, zilch …. Yikes 😲
amazing refurbishment and job creation
This guy gambled on his vision, and it paid big
Do people just drive home drunk? wtf is this?
We have cool speakeasy’s all over Louisville, Kentucky like this. What a cool concept I want to visit!
I love it. Its very well done. Love the whole speakeasy vibe you enter thru the cooler concept.
"looking for experience in a tough economy" sounds like poor financial planning and contradiction
Gorgeous….
A-MAZ-ING! So unique ! EXCELLENT creative idea. Chef kiss!! Take a bow.
What a fake – 5 millions in sales and add the gas station has nearly 2m of it…
And the dispensary next door😂 perfect
that dispensary next door is doing more good for you then you know
this is my type of business
Speakeasy’s have to be the most overrated thing in the restaurant/bar industry
I'm retired at 47, went from Grace to Grace. This video here reminds me of my transformation from a nobody to good home, honest wife and 35k biweekly and a good daughter full of love
I'm retired at 47, went from Grace to Grace. This video here reminds me of my transformation from a nobody to good home, honest wife and 35k biweekly and a good daughter full of love
A speakeasy is an illegal business, which often operates out of the back or the basement of a legal front business. Speakeasies are known sources to obtain drugs, prostitutes, criminals for hire, illegal gambling and illegal alcohol. Are the local cops aware that a criminal enterprise is openly operating out of this gas station?
And if the business is legal, then it's not a speakeasy and the owner is illiterate.
Alcoholics feel special there ✨️✨️
So the fact that it’s outspoken means it’s legal and got all the permits?
$16 for a drink. $16.