Your front row seat to the world of BMW M.
The M Channel brings exclusive BMW M videos directly to your vehicle’s central display. Discover selected content before it appears across other BMW M channels, alongside films created exclusively for the ultimate in-car experience. More about the BMW M In-Car Apps on
Explore:
• Stories
• Tech and insights
• Vehicles
• Tutorials
• Motorsport
Whether you are taking a break, waiting to begin your next journey or simply have time to discover something new, M Channel brings you closer to the people, technology and performance behind the most powerful letter in the world.
To use BMW M In-Car Apps, you need a vehicle with the BMW Operating System X and at least a M Sport package in combination with an active BMW Digital Premium subscription. Only available in selected markets.
BMW iX3 50 xDrive: Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 18.1-15.1 kWh/100 km; CO₂ emissions combined: 0 g/km; CO₂ class: A; electric range: 673-805 km.
BMW M2 Coupé. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.5-10.0 l/100 km; CO₂ emissions combined: 237-227 g/km; CO₂-class(es): G.
BMW M4 Competition Coupé with M xDrive. Mandatory information according to German law ’Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.1 l/100 km; CO₂ emissions combined: 229-227 g/km; CO₂-class(es): G.
BMW M3 Competition Sedan with M xDrive. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.2-10.1 l/100 km; CO₂ emissions combined: 230-228 g/km; CO₂ class(es): G.
BMW M2 with M xDrive. Mandatory information according to German law ‘Pkw-EnVKV’ based on WLTP: energy consumption combined: 10.4-10.3 l/100 km; CO₂ emissions combined: 235-233 g/km; CO₂ class(es): G.
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Thank you
Cool video, official BMW channel! Well done! Keep it up! Good luck to your CEO, etc. As a racing games lover, i love: JDM, etc. BMW- big power (especially- against: Porsche)! That's why, BMW- very unique company (not only I-engines, V8- too, Porsche- Flat-6 and hybrid only)
Car first! Rest second!
BMW, this is not a screen, why would you put ads?
Yes advertisement. BMW owners all all screwed. 😂
Nobody asked for this, BMW.
Thank you Mr. van Meel. Please start thinking about changing the design of the Next Generation X5 M and X6 M right now, especially the kidney grille design of these models should be different from the current X5 (G65), otherwise it will be the complete commercial failure for you.
Gay
I own an 2026 Manual M3 , your out of your fucking mind , I will never support electric , regulation driven bullshit ! Fuck you . Huge mistake.
You bozos understand that it's Bavarian MOTOR Works, not Bavarian MEDIA Works, right? BMW peaked about twenty years ago, and it's all been downhill since then.
Big Fail here. Ill stick with my F8X and enjoy my driving.
Tutorials ok, not sure about everything else.
My son and I just purchased 2026 M2’s w delivery at the Experience Center in SC . It’s the best car I have ever owned . Likely one of my last ( age 72) and my sons first BMW ( age 36)
Why would i sit in my M car to watch videos? Hello bmw Lol😅
I much prefer u can give the M3 front lift so i can drive it more often to old carparks with ridiculous slopes, i can pay for it… But i don’t want to watch M videos in my car, prefer to drive it
Какой ужас. То что вы делаете и называете новым, эксклюзивным или может лучшим, выгодным? Открою секрет- Этим мусором интернет переполнен. Мы приходим в Мир BMWM не для того чтобы смотреть и слушать как вы себя рекламируете. Лучшая ваша реклама это наши лучшие Эмоции. Наши отзывы и комментарии. А пока только хотите выглядеть и казаться лучше, чем есть на самом деле!
As a proud owner of a 2021 BMW F96 X6M Competition, i must say that the entire BMW ///M social media community NEVER gave this car the honor it deserves… Apart from some short commercials, NO OTHER media exist for this icon… No official project cars, no development stories, no design videos, no cinematic and other videos exist…
Remember that its a car that when it came out in 2020 it competed the Lamborghini URUS, Audi RSQ8 and PORSCHE Cayenne Coupe Turbo and was even better in many aspects….
Also the X6 is a car SO ICONIC to BMW that changed the entire automotive industry design in modern SUV era….
Please change that in the official BMW channels.
P.S. Dear Mr. Franciscus Van Meel WHY NOT A project X6M GT track monster similarly to the idea of the M3 Touring GT3?
is the exclusive M content the spiderman advertisement I got recently??
Whats next? A TV in front of me while i drive💀
What a moronic idea.
The tutorial part is actualy sick
Cringe
Get back to making great cars. If I wanted tech first, car second, I'd buy a Lucid or Tesla. Whoever is in charge of BMW that's making these decisions needs to be replaced ASAP.
No thanks, a good petrol engine, good suspension and some analogue dails behind the steering wheel please. An M car should be about driving, not more screen time. Seems like M has lost the plot.
Wenn ich ein Auto einsteige, möchte ich einfach nur fahren. Videos schaue ich in meinem Heimkino.
C’mon guys, really? Talking about entshittification of things
Dear Frank, STOP THE "M ALL THE THINGS" watered down, pussification of what was the M brand. I know it makes you money but dont you have any pride? Any morals? Cmon Frank.
Damn that’s fucking stupid
exclusive content like ads for spider man? no fucking thanks
Who cares about that? Please focus on the weight and the engine and stop waste your time and budget on useless features…
this was a stupid video tbh…
I'd rather see you ditch the touchscreen and bring back proper dials and buttons. Oh, and while you're at it, lower the price. Insurance premiums are insane these days because your cars are so expensive to repair—even though you've replaced nearly every physical button with a cheap touchscreen and about to lay off 8,000 employees.
How is this a value-add to an M car? BMW M cars are supposed to be (or at least used to be) about driving dynamics and fun, not DLCs. Why isn't this effort being directed towards reducing the ballooning weight of M cars, or replacing the ridiculously thick-rimmed steering wheels that people have been complaining about for nearly a decade? Full fat M cars should not be about "content." Save the "content" for the M340i.
New M seats look good.When are you revealing the new ICE G50 3 series?
BMW, worst software, catastrophical service at the dealers, bad quality in new Cars. Sorry, after 110000 km with a i4 m50 it is the Last bmw
Technical and Tutorial will be most interesting, thank you!
I live in russia and my weekend car is stock og m2. I go sideways on my local racetrack.
G87 2022 costs twice as much because of new import tax so i suppose f87 is my last station.
I'm fine with it, gives me total happiness
I think at this point we have so many screens to distract us that literally no one will notice the fact Hector will be running… **COMMENT WILL CONTINUE AFTER AD**
boring af
Ich freue mich darauf 🤩
so i cant use my phone while im driving, but i can watch videos while im driving on a big screen?
Jesus that is awful. It's sad that BMW has gone the way they have. No longer the ultimate driving machine.
Come back to Russia! We're need more M!
Heres a thought, instead of continuing to move BMW in whatever direction all “this” is, do the exact opposite. Go back to 2013 and start over. Loyal F90 M5 owner by the way, haven’t bought something new because there is genuinely no new BMW product worth buying
Ultimate drive machine
🇧🇷🇧🇷🇩🇪🇩🇪
HOLY MONTHLY SUBSCRIPTIONS
Funny how a BMW M5 bought few months ago didn’t get that.
While a ix3 did.
So you can see private-listed YouTube videos on the newer M cars before anyone else? Wow, so innovative. Curious why you want people to watch videos in their car? Let me guess: it requires a subscription too? I stick to my E93 M3 with my NA V8 and the older tech, the last great M car. Hopefully you can make a better EV that emulates the E9x series.
Bmw M 👌
Ok, i m excited, show me the way🩵💙❤️ !