McDonald’s pineapple burger lost to the Filet-O-Fish



Ray Kroc’s Hula Burger put grilled pineapple and cheese in a bun. Cincinnati franchisee Lou Groen proposed a fish sandwich for customers avoiding meat on Fridays.

McDonald’s says the Friday sales test ended with six Hula Burgers and 350 Filet-O-Fish sandwiches. The fish sandwich reached the national menu in 1965.

Historical sources:
McDonald’s Filet-O-Fish Journey:

Smithsonian Magazine, The Fishy History of the McDonald’s Filet-O-Fish Sandwich:

McDonald’s official history, 1965 timeline entry:

Visual sources:
Filet-O-Fish and Golden Arches assets: McDonald’s Corporation media library.

Ray Kroc portrait (1976): unknown press photographer, via Wikimedia Commons.

#McDonalds #FoodHistory #BusinessHistory #Shorts

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