The Electric Truck Disaster: What Really Killed the F-150 Lightning, Silverado EV and Ram REV

00:00 Ford killed the F-150 Lightning
01:09 The Lightning promise: $40,000 and 150,000 trucks a year
02:26 Following the money: Ford’s $19.5 billion write-off
03:30 Reason #1: The price problem
04:22 Reason #2: Towing cuts the range in half
05:49 GM’s Silverado EV: great truck, no buyers
08:19 Ram’s electric truck: delayed until “never”
10:00 Ford, GM and Ram all pivot the same way
10:43 Who the electric truck was really built for
12:07 Tax credit and policy changes
12:57 The trucks were good, the match was bad
13:40 What comes next: EREV trucks
14:45 Why electric trucks failed: the full picture
15:47 Your turn: would you buy an electric pickup?

Ford ended production of the all-electric F-150 Lightning in December 2025 and took a roughly $19.5 billion charge, while GM’s Silverado EV sales kept falling and Ram canceled its all-electric truck before launch. This video breaks down why Detroit’s electric pickups failed: prices far above what truck buyers expected, a range that collapses when towing, charging problems on long trips, and the loss of the federal tax credit. It also shows how Ford, GM and Ram all moved toward extended-range (EREV) trucks, and asks whether they gave up too early or finally faced reality.

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