Rare W From Apple



Apple managed to not do something stupid, amazing!

Apple has decided to roll back a decision they had announced in June, which would change the structure of “Hide My Email” addresses generated as part of that feature. For as long as the feature’s existed, it would generate @ iCloud .com email addresses, and then that would forward to your main email. So no individual site or app would know your main email and you could track what they do with it. However, they had announced they would start putting Hide My Email addresses on a subdomain. This would make them easily identifiable, and many websites would simply block it, ruining it for many. But fortunately Apple has decided against this dumb move. I talk about why this is good, why they did it, why they would have thought to do it in the first place, and more.

Time Stamps:
0:00 – Intro
0:40 – The Original Dumb Move
1:49 – The Good News
3:03 – Why is This Good
4:27 – The Nice Thing About Hide My Email
5:37 – Why Did They Backtrack
6:10 – Why Would Websites Block It
8:15 – Why Would Apple Do This At All
8:55 – Will They Just Do it Later
9:57 – The Previous Vulnerability

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41 Comments

  1. I’m surprised you have trouble with email being recognized as fake or account specific. You have your own domain, just use ServiceName at that. I’ve never had trouble with that strategy

  2. As someone who works in customer service we can still see the information as long the username is also the same. So the „hide my email“ option is literally plain stupid and only causes trouble.

  3. That's why I have 10 Gmail, GMX and other Mail accounts, some for shopping, some that are connected to my real name somehow indirectly, some that are leading to some fake personas I created that have no connection with any of the accounts where you could dig out some trace back to me. Not because I do something illegal, but I like privacy and that was the easiest way I came up with decades ago, still working like a charm for free. 😂

  4. Will this make iCloud running out of new email name for actual real email and also potentially your new email is used as one of these fake email?

  5. "Signin with X" is and will always be a trap. If you are banned on the X, you are banned everywhere you did "signin with X". It's not good at all

  6. Isn’t it obvious that the reason was scale? Creating the new subdomain allowed traffic to be sent to a different stack by the router rather than going through a proxy server – with the downside as described in the vid.

  7. i like it when "Hide My Email" actually hides your email and uses the same domain as regular users. but it uses up username space and i think new accounts cannot be made with those usernames.
    also, websites might later just block iCloud domain emails anyway, because they really don't care and "normal" users would use another email provider anyway.

  8. I use Fastmail as my external email server. I can create multiple emails very quickly either with my own domain(s) or with one of their internals (tho, some of those are blocked by sites).

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